Digital Marketing Executive

Colombo, Sri Lanka

Full time on-site


The Marketing team at CabbageApps is responsible for amplifying the brand and working towards lead generation. The Marketeers work within a clear framework of accountability, exercising substantial personal responsibility and autonomy. They take initiative to keep skills up to date, mentor colleagues, and maintain awareness of developments in the industry.

As a Marketing Executive, you'll be responsible for the followings

Roles and Responsibilities

  • Create marketing content and distribute it effectively across Instagram, Facebook, LinkedIn, Medium
  • Setup default ad campaigns around re-targeting for customers in key markets and optimize them over time
  • Be present in digital forums, message boards, slacks, Facebook groups to promote the content of CabbageApps
  • Setup Newsletter campaigns and runs newsletter focused on Technology
  • Run lead generation campaigns via cold email outreach.
  • Use LinkedIn for capturing new leads and if possible use Sales Navigator
  • Develop and implement SEO and PPC strategies
  • Create and manage link building strategies, content marketing strategies, and social media presences.
  • Assist the company in creating a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events.
  • Attend online/offline events where key stakeholders are present to build outreach for content produced
  • Reach out to digital and non-digital media in internal/external markets for media exposure
  • Innovate and present new marketing platforms and strategies to be top of mind in our key stakeholders
  • Look into competitors and keep track of the strategies used
  • Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
  • Own and operate the website and keep it optimized for capturing new leads
  • Use Google Analytics, HotJar, etc to understand customer behavior


  • Minimum 2+ years experience in Digital Marketing.
  • Following a Digital Marketing course (Facebook Blueprint, Hubspot certification) would be an added advantage
  • Comprehensive understanding of digital marketing, data collection, attribution and analysis.
  • Strong Knowledge in both SEO and Social Media Platforms
  • Good knowledge and experience in graphic design concepts and application
  • Excellent communication skills in both written and spoken English
  • Strong interpersonal skills including listening, assertiveness, decision making & relationship building.
  • Good attention to detail and focus on quality.
  • Ability to find creative solutions for solving problems.

Sounds like you?

Sounds like you?

Send in your application and we'll get back to you asap!

Your information has been saved.
Looks like we're having trouble